The Marketer’s Missed Opportunity

Live events present an opportunity to learn more about your prospects than any other channel. Attendees commit days and thousands of dollars—and yet when they leave, what do you really know about them? Often little more than when they arrived.

Data is What’s Missing

...a survey of more than 600 leading event producers, meeting planners and event marketers showed that 75% of event professionals feel they are missing out on integrating a wider range of data and information to build and use more complete attendee profiles..*