What’s Missing is All Around You
Your attendees are sending Buying Signals. Digital breadcrumbs you can use to discover what each attendee is feeling: their pains, their aspirations and their buying preferences. And when you know how to gather their Buying Signals—their digital breadcrumbs—you’re on your way to making your event more effective at:
Personalization.
Allowing you to send target messages, special offers, and relevant communications to each attendee as well offer more relevant educational content and programming.
Producing a Higher Volume of Quality Leads.
Enable your sales team to sign new deals in less time.
Tracking and Delivering ROI.
Provide more value to exhibitors and sponsors and better track event performance and ROI.
And when …
… 67% of event professionals say they find value in integrating attendee data with their CRM systems. Yet only 29% say their organizations are extremely or very effective at collecting data, and just 23% say they are extremely or very effective at using their event data.* There is a significant opportunity for YOU to unlock new value from your event channel.
Source: *https://www.cvent.com/en/marketing/power-of-live/the-power-of-live-event-data.php