Your attendee had a seamless experience onsite, so don’t let it end there. Post-event communication helps you gather information to improve future events. The information you gather after the event is just as valuable as the information you gather before and during the event. It’s a continuous process. The more information you have, the more individualized experiences you can create for attendees.
The Experience
You want to tap into feelings of nostalgia about the great time they had. It’s a time for a little quid pro quo. Remind them of the good things they experienced, ask how you can do better, and use this last moment of connection to gather the final information you’ll need to create a better event next year and to dig into those potential leads.
As we mentioned earlier, this is your home base. All important information lives here. Your event technology connects all of this critical info together for you. It may seem like a lot but having all of your data in one place makes analysis that much easier.
Your mobile event apps will show you data on engagement, interaction, gamification success, social posting, survey results, networking, and more. It is, essentially, the hub of your event.
This will give you an understanding of event ROI based on sales pipeline. More importantly, it cuts down on communication between exhibitors/sponsors and attendees to provide only relevant communication.
Pictures, comments, quotes, and more. Your social media channels are a bank of memories to use in post-event communication or to get attendees excited for the event next year.
Your content is one of the most important aspects of your event. Session tracking will provide you with the information you need to understand content success and failure.