You don’t start with much information about attendees. You may have information about attendees who attended the event before, but in most cases, you’re starting from scratch. In this stage, when you have the smallest amount of information about your potential attendees, it’s all about personalizing your marketing and registration experience.
You want to use personalization as a tool to convert site visitors to attendees.
The Experience
In this stage, you want to excite and increase demand. It comes down to the event marketing message, which is shared on the event website, in email marketing, and throughout ads. Homing in on the reason attendees should attend your event, from an individual perspective, will make your event appeal to a wider range.
If you only have one reason for attendees to come to your event, no matter how good, they won’t feel as obligated to attend. But if they have many reasons to attend that are connected to their own needs, the chances that they’ll register are much higher.
Use forms to gather basic information.
This is your first chance to ask some more in-depth questions that are specific to your event.
Your agenda will go live before the event – giving attendees an opportunity to build their schedules early is a great opportunity to get attendees to download your mobile event app and engage with content early.