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*This example is based on standard industry conversion rates from Frost & Sullivan Study: Improving and Proving Impact. Your results will vary.
{{={$0}lift_eventRevenue}}{{abbrLift}}
+${{={0}diff_eventRevenue}}{{abbrDiff}}
in revenue
Compare without LeadCapture: ${{={0}base_eventRevenue}}{{abbrBase}}
{{={0,0}lift_BoothLeads}}
Booth Leads
{{={0,0}lift_SQLs}}
Sales Qualified Leads
{{={0,0}lift_Opps}}
Opportunities
{{={0,0}lift_CloseWon}}
Closed Won