In this new era of digital disruption, the New Event Marketing Opportunity has exploded to include a number of event types that combine with event formats to drive success.
This new marriage of event types and formats will inform the experience marketers and planners create together, and consequently, the outcomes of the event.
Here, we offer you the new building blocks of crafting amazing and engaging experiences across the entire event marketing channel.
Not sure what the New Event Marketing Opportunity is?
Event Types
Event Formats
Different event types are fundamentally better suited for different goals and outcomes than others.
Can you identify which outcomes are more suited to certain event types?
Event Types
Event Formats
As strategy, teams, and tech converge in the new event landscape, your event marketing channel grants you the flexibility of choice between virtual, in-person, or hybrid event formats. With an event type and event format working together, you can deliver the right outcome.
Event Types
Event Formats
In-Person
Virtual
Hybrid
Learn how event management technology can help you better manage your entire event lifecycle, no matter the size or complexity of your events.
Event Types
Event Formats
In-Person
Virtual
Hybrid
Event Types
Event Formats
In-Person
Virtual
Hybrid
Download this step-by-step guide and learn how to leverage new virtual technology tools to engage attendees, capture buying interest and drive pipeline.
Event Types
Event Formats
In-Person
Virtual
Hybrid
Event Types
Event Formats
In-Person
Virtual
Hybrid
Discover the 9 steps to planning and executing successful hybrid events that inform and entertain two distinct audiences.
Event Types
Event Formats
In-Person
Virtual
Hybrid
The New Event Marketing Opportunity aligns key functions to deliver the right event type, in the right event format, for the right audience.
Events can’t just be viewed as arbitrary dates circled on the organization's calendar; they must be viewed as a critical part of the overall marketing mix that can support each stage of the customer lifecycle.
If you’re still planning events one at a time, it’s time to think bigger. By integrating event marketing with your marketing strategy across the entire live events channel, you can deliver better results across every event type in any format: in-person, virtual, or hybrid.
Attract and convert larger audiences while capturing their attention with captivating, insight-driven experiences.
Transform event engagement data into insights that quickly convert into revenue potential.
Accelerate program growth with streamlined, yet flexible processes that scale across teams and regions.
Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes. We help organizations plan and market events, execute onsite, engage audiences, and measure and analyze results.