Whatever your business, it exists to make money. Driving revenue is critical, and any part of your marketing mix that doesn’t do this is a distraction at best. So, proving impact matters. The New Event Marketing Opportunity doesn’t just give you a plan to increase ROI, it arms you with the data to prove it.
If someone visits your in-person booth for a free pen or koozie they’re guests, not customers. The New Event Marketing Opportunity identifies quality acts of engagement to build a smarter profile of each attendee based on expressed interests across all event types and formats.
Deliver
Real-time event insights to your teams so they can take action with urgency.
Integrate
Event data with your existing lead scoring and personalization strategies
Engage
With your prospect or client using a 360-degree profile based on real, not perceived, engagement
Nuture
Automate post-event communications with more intelligent offers based on event engagement
In-person, virtual, and hybrid events are packed with data: What’s the best way to capture that information, activate leads, and arm your sales teams with a prioritized lead list? Think ecosystem.
Doing this at one event is tough enough — how do you systematically and consistently accomplish this for every event you host and attend? Smart growth is a challenge; but when it comes to maximize the value of your event channel, an integrated approach works smarter and harder.
Your audience is made up of people, and people change. So generating qualified leads and retaining quality customers isn’t a “set it and forget it” situation — it’s a dynamic process that requires an ever-evolving data and analytics strategy mix that spots trends, adapts to change, and focuses not just on getting more event leads into the funnel, but getting the right ones.
Even the slightest of changes to your process can make a big difference.
EXAMPLE 1% LIFT, $50K ASP
EVENTS MARKETING FUNNEL
BASELINE
1% LIFT
# OF EVENT LEADS (MQLS)
10,000
$10,100
SALES QUALIFIED LEADS
30%
32%
OPPORTUNITIES
25%
26%
OPPORTUNITY CLOSE RATE
40%
41%
DEALS FROM THE EVENT
30%
334
REVENUE IMPACT FROM THE EVENT
$15,000,000
$16,688,230
Activating, accelerating, and prioritizing event insights starts with leading event technology.
Use Cvent’s Event Marketing and Management Platform to:
"We had 14% more new deals created in the virtual event in comparison to the in-person event last year. We also influenced 35% more existing deals and had 682 influenced opportunities or a total TCV of $509 million. We tracked 119 MQLs and 57 SQLs as well."
- Cynda Covert, Events & Trade Show Advisor Senior
Attract and convert larger audiences while capturing their attention with captivating, insight-driven experiences.
Accelerate program growth with streamlined, yet flexible processes that scale across teams and regions.
Discover the building blocks you need to craft engaging experiences across your total event program.
Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes. We help organizations plan and market events, execute onsite, engage audiences, and measure and analyze results.