What would event success look like to you?
$ value of pipeline created
33% of CMOs say MQLs and SQLs are their most valuable metrics.
# of event attendees
2.4M+ event check-ins were tracked in 2021 using Cvent.
Attendee satisfaction
77% of marketers say events create new and close opportunities.
All of the above
Approximately 11K customers use Cvent to support their events.
What is the average size of your event/events?
1-50
51-100
101-200
201+
How do you currently share event reporting with your stakeholders?
Event technology
Cvent has a 1,300+ Client Services team to support your events.
Excel spreadsheets
Only 59% of Planners & Marketers were able to measure event ROI
Marketing tools & apps
19% of CMOs say ROI is their most valuable metrics.
Manually
194K active users are using Cvent to inform their stakeholders.
What types of events do you usually host/attend?
Conferences
Events make up for 24% of the B2B marketing budget.
Trade shows
92% of tradeshow attendees are looking for new products.
Webinar
45.7% of marketers use virtual events to generate pipeline.
Other events
Cvent has managed 5.4M+ events since our founding in 1999.
When are you hosting your next event?
Next month
1 - 3 months
4 - 6 months
7 months - 1 year+
What format are most of your events?
In-persons
80% of marketers believe live events are critical for success.
Hybrid
65% of marketers want to hold more hybrid meetings.
Virtual/Webinar
10-20% of marketing budgets are allocated to virtual events.
A Mixture of Everything
Our 4,800+ employees are here to support any and every event.
What MarTech do you currently use?
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