The quickest way to transform your events from eerie locales to bustling meeting spaces is to eliminate the possibility of ghostly attendees haunting your hallways, education sessions, and tradeshow floors. Once you’ve collected data surrounding your events, you’ll know more about your attendees with this newfound data at your disposal. Consolidate your data, push it to a CRM or your marketing automation system, and your ghosts will disappear forever. Create meaningful follow-up conversations through personalised marketing communications that interest, engage, and ultimately thrill your attendees.