Activate Data

Transform engagement data into insights that drive revenue potential.

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What does Activate Data mean?

Whatever your business, it exists to make money. Driving revenue is critical, and any part of your marketing mix that doesn’t do this is a distraction at best. So, proving impact matters. The New Event Marketing Opportunity doesn’t just give you a plan to increase ROI, it arms you with the data to prove it.

Say it with me...

What do we want?

More Marketing Qualified Leads!

When do we want them?

YESTERDAY!

A Complete Picture of Interest

If someone visits your in-person booth for a free pen or koozie they’re guests, not customers. The New Event Marketing Opportunity identifies quality acts of engagement to build a smarter profile of each attendee based on expressed interests across all event types and formats.

Deliver
Real-time event insights to your teams so they can take action with urgency.

Integrate
Event data with your existing lead scoring and personalization strategies

Engage
With your prospect or client using a 360-degree profile based on real, not perceived, engagement

Nuture
Automate post-event communications with more intelligent offers based on event engagement

Activate, Prioritize, Accelerate

In-person, virtual, and hybrid events are packed with data: What’s the best way to capture that information, activate leads, and arm your sales teams with a prioritized lead list? Think ecosystem.
 
Doing this at one event is tough enough — how do you systematically and consistently accomplish this for every event you host and attend? Smart growth is a challenge; but when it comes to maximize the value of your event channel, an integrated approach works smarter and harder.

 

Events
Cvent
Marketing
MAP
Sales
CRM
Show immediate proof of impact and traction against event goals
Tie events to campaigns and monitor event attribution
Expand impact from a single event into your entire event channel
Increase single event and total program ROI

Small Changes, Big Impact

Your audience is made up of people, and people change. So generating qualified leads and retaining quality customers isn’t a “set it and forget it” situation — it’s a dynamic process that requires an ever-evolving data and analytics strategy mix that spots trends, adapts to change, and focuses not just on getting more event leads into the funnel, but getting the right ones. 
 

Even the slightest of changes to your process can make a big difference. 

1%

Lift

EXAMPLE 1% LIFT, $50K ASP

EVENTS MARKETING FUNNEL

BASELINE

1% LIFT

# OF EVENT LEADS (MQLS)

10,000

$10,100

SALES QUALIFIED LEADS

30%

32%

OPPORTUNITIES

25%

26%

OPPORTUNITY CLOSE RATE

40%

41%

DEALS FROM THE EVENT

30%

334

REVENUE IMPACT FROM THE EVENT

$15,000,000

$16,688,230

+34 Deals

+1.7M in Revenue

Solutions that Activate Data

Activating, accelerating, and prioritizing event insights starts with all-in-one event technology.

Use Cvent’s Event Marketing and Management Platform to:

  • Integrate event data with existing MAP programs, for better audience segmentation and insight
  • Cut-down lead follow up time by delivering real-time insights or scores to MAP/CRM systems
  • Nurture attendees with automated follow-up communications based on event engagement and intelligence‚Äč
  • Tie event programs to campaigns to monitor progress and associate events to business
  • Increase ROI and expand impact from a single event and the event marketing channel

Fidelity Information Services (FIS) 

"We had 14% more new deals created in the virtual event in comparison to the in-person event last year. We also influenced 35% more existing deals and had 682 influenced opportunities or a total TCV of $509 million. We tracked 119 MQLs and 57 SQLs as well."
 

- Cynda Covert, Events & Trade Show Advisor Senior

Continue to Build an Agile, Scalable Program...

Reach & Engage

Attract and convert larger audiences while capturing their attention with captivating, insight-driven experiences.

Engage Your Audience
Agility & Scale

Accelerate program growth with streamlined, yet flexible processes that scale across teams and regions.

Scale Your Events
Create an experience

Discover the building blocks you need to craft engaging experiences across your total event program.

Create Your Experience

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 Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes. We help organizations plan and market events, execute onsite, engage audiences, and measure and analyze results.