Create an outcome-driven experience with event types and formats

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 In this new era of digital disruption, the New Event Marketing Opportunity has exploded to include a number of event types that combine with event formats to drive success.

 

The choice is now yours.

This new marriage of event types and formats will inform the experience marketers and planners create together, and consequently, the outcomes of the event. 

Here, we offer you the new building blocks of crafting amazing and engaging experiences across the entire event marketing channel.

Not sure what the New Event Marketing Opportunity is?

Event Types

Event Formats

An event type is a category of event created to serve an objective.

Different event types are fundamentally better suited for different goals and outcomes than others. 

  • Meetings
  • Seminars
  • Conferences
  • Summits
  • Trainings
  • Workshops 
  • Classes
  • Forums
  • Networking
  • Fundraising
  • Field events
  • Trade shows and expos
  • Awards and competitions
  • Festivals and parties
  • Sponsored or partner event
  • Webinar 
  • …and more
Discover event goals, outcomes, and objectives

Can you identify which outcomes are more suited to certain event types?

Brand Awareness
Lead Generation
Opportunity Advancement
Build Brand Loyalty
Drive adoption 
Retention
Increase Lifetime Value
Cement Relationships

Event Types

Event Formats

An event format is how your event type is delivered to best meet the objective.

As strategy, teams, and tech converge in the new event landscape, your event marketing channel grants you the flexibility of choice between virtual, in-person, or hybrid event formats. With an event type and event format working together, you can deliver the right outcome. 

Learn more about each event format
In-person
Virtual
Hybrid

Event Types

back to

Event Formats

In-Person

Virtual

Hybrid

In-Person Events

WHY
What
How

Here's why in-person events can be an important part of your event marketing channel:

In-person events are a great way to build deep relationships and make lasting impressions.

WHY
What
How

These are some common goals that can be achieved with an in-person event format:

  • Build relationships
  • Deepen connections 
  • Accelerate and close sales pipeline
  • Drive revenue
  • Retain customers/members
  • Educate and deeply engage
WHY
What
How

These event types are best supported by an in-person event format:

  • Networking events
  • Fundraisers and galas
  • Luncheons
  • Conferences
  • Trade shows and expos
  • Hands-on training
  • VIP or luxury events

Event Management™ Technology for Dummies

Learn how event management technology can help you better manage your entire event lifecycle, no matter the size or complexity of your events.

Case Study: MPI
On-Demand Webinar: How to Plan for Safer In-Person Event Experiences
Infographic:  How Will the Coronavirus Pandemic Reshape Corporate Meetings and Events
On-Demand Webinar: Back to Basics - Delivering Great In-Person Events

Event Types

Event Formats

In-Person

Virtual

Hybrid

Event Types

back to

Event Formats

In-Person

Virtual

Hybrid

Virtual Events

Why
What
How

Here's why virtual events can be an important part of your event marketing channel:

Virtual events are a powerful means of reaching and engaging audiences at scale.

Why
What
How

These are some common goals that can be achieved with a virtual event format:

  • Build brand awareness
  • Generate leads
  • Create and accelerate business opportunities
  • Drive revenue
  • Inform, engage and educate audiences
Why
What
How

These event types are best supported by a virtual event format:

  • Seminars and webinars
  • Trainings and classes
  • Workshops 
  • Meetings
  • Conferences

Virtual Event Strategy for Dummies

Download this step-by-step guide and learn how to leverage new virtual technology tools to engage attendees, capture buying interest and drive pipeline.

Case Study: Siemens
On-Demand Webinar: The Digital Revolution: Static Webinars Reimagined for Maximum Engagement
eBook: Virtual Event Strategy and Execution Practitioner's Guide
Report: 2021 State of Virtual Events

Event Types

Event Formats

In-Person

Virtual

Hybrid

Event Types

back to

Event Formats

In-Person

Virtual

Hybrid

Hybrid Events

Why
What
How

Here's why hybrid events can be an important part of your event marketing channel:

Hybrid events combine the best of in-person and virtual events. They’re built for accessibility, safety, accommodation, and scale.

Why
What
How

These are some common goals that can be achieved with a hybrid event format:

  • Build brand awareness
  • Generate leads
  • Create and accelerate business opportunities
  • Drive revenue
  • Inform, engage and educate audiences
  • Build relationships and 
  • Deepen connections 
  • Accelerate and close sales pipeline
  • Drive revenue
  • Retain customers/members
Why
What
How

These event types are best supported by a hybrid event format:

  • Conferences
  • Summits
  • Industry events
  • Trade shows
  • Expos
  • Meetings

Hybrid Events For Dummies 

Discover the 9 steps to planning and executing successful hybrid events that inform and entertain two distinct audiences.

Case Study: University of Portsmouth
Infographic: 5 Tips to Nail Your Next Hybrid Event
Create Memorable, Measurable, and Safe Hybrid Events
On-Demand Webinar:  Future Ready Strategy: Hybrid How To

Event Types

Event Formats

In-Person

Virtual

Hybrid

The New Event Marketing Opportunity…What is it?

The New Event Marketing Opportunity aligns key functions to deliver the right event type, in the right event format, for the right audience.
 

Events can’t just be viewed as arbitrary dates circled on the organization's calendar; they must be viewed as a critical part of the overall marketing mix that can support each stage of the customer lifecycle.

 Make Your Event Channel Strategic 

 If you’re still planning events one at a time, it’s time to think bigger. By integrating event marketing with your marketing strategy across the entire live events channel, you can deliver better results across every event type in any format: in-person, virtual, or hybrid. 

 Align Strategy 
 Align Teams 
Align Tech

Not sure how to seize The Opportunity?

Take the Assessment

Start with the goal in mind

Reach & Engage

Attract and convert larger audiences while capturing their attention with captivating, insight-driven experiences.

Engage Your Audience
Activate Data

Transform event engagement data into insights that quickly convert into revenue potential.

Activate Your Data
Agility & Scale

Accelerate program growth with streamlined, yet flexible processes that scale across teams and regions.

Scale Your Events

Let's Connect

Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes. We help organizations plan and market events, execute onsite, engage audiences, and measure and analyze results.