Reach & Engage

Attract and convert larger audiences with captivating, insight-driven experiences.

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What does Reach & Engage mean?

This isn’t a return to normal. It’s expanding our reach and engagement like never before. With no choice but to ‘go virtual’, pivoted programs realized unprecedented and unparalleled growth based on ease of audience accessibility. As we transition to a reality where all event types and formats are possible, we must leverage a healthy mix of different event formats, and match them with the appropriate event type, to serve outcomes at any stage of the customer journey

The Return to Normal

As we transition to a reality where all event types and formats are possible, the shift in strategy requires us to create a healthy, dynamic mix of different event formats, and match them with the appropriate event type to serve reach and engagement opportunities at any stage of the customer journey. 

Reach

Engagement

Reach

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Reaching larger audiences 

Given limited barriers to entry, and ease of accessibility, marketers are broadening their horizons. Tap into new audience segments and regional markets with virtual and hybrid events as part of an event marketing mix.

Brand awareness

Retention

Lead generation

A new era of event growth

The average event registration grew 25% when compared to pre-pandemic data, with some companies reporting even greater growth (Forrester 2021). As companies plan a hybrid future, maintenance of audience growth through digital experiences will be a key focus.

VS

Reach

Engagement

Engagement

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Engagement across the lifecycle

If you think widely about B2B marketing, delivering engagement is a critical driver of all marketing tactics, not just events. When leveraged across the customer lifecycle, events perform as critical tactics that progress contacts from awareness to sale, from adoption to advocacy. 

Depth
Depth
Breadth

A Channel for Engagement Depth & Breadth

Events should dominate the marketing mix, because they deliver on all facets of engagement - face-to-face experiences that offer DEPTH of engagement, while still offering the potential to attract large virtual audiences for BREADTH of engagement. 

Breadth

Hybrid is finding balance

Hybrid events provide depth AND  breadth of engagement in a single event format and can serve multiple audience and business objectives at one time.

Solutions that Reach & Engage

Reaching new audiences and engaging attendees starts with end-to-end event technology.


Use Cvent’s Event Marketing and Management Platform to:

  • Launch beautifully branded and personalized attendee experiences
  • Customize dynamic registration paths that quickly convert registration
  • Automate promotional communications to fit event offers in with your existing marketing strategy
  • Connect audiences to content and each other no matter their location, on desktop or mobile applications
  • Deliver higher production values that mesmerize audiences

 

GERBER TECHNOLOGY

“From a global business perspective, being a virtual event – especially in this time – allowed us to have a much broader reach…We reached more countries than we’ve ever been able to before and we also reached more decision makers.” 

- Aimee Heuschkel, Director of Marketing Creative Services

CONTINUE TO BUILD AN AGILE, SCALABLE PROGRAM...

Activate Data

Transform event engagement data into insights that quickly convert into revenue potential.

Activate Your Data
Agility & Scale

Accelerate program growth with streamlined, yet flexible processes that scale across teams and regions.

Scale Your Events
Create an experience

Discover the building blocks you need to craft engaging experiences across your total event program.

Create Your Experience

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Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes. We help organizations plan and market events, execute onsite, engage audiences, and measure and analyze results.