Live events can have an amazing impact on your bottom line, helping you and your attendees build critical business relationships and key industry connections — but they’re also a data goldmine! The information you can capture at your events will improve attendee engagement and power critical business decisions.


The best planners and marketers are aligning technology, data and metrics before, during and after events — and using the data they capture through technology to engage with attendees at each stage of the event lifecycle leading to fantastic results. How do your answers compare to these event professional all-stars? Take our quiz to find out!