This is the third most important feature that makes an impact on the planners choice of choosing a venue.
Venues should always quote alternate dates in their RFP responses in case they are not available for the primary dates. They also have the option to go for partial bids in case they cant cater to the entire requirement of an RFP.
When you begin sourcing your event, how certain are you of the event venue?
31%
Very Certain
31% planners said they are Very Certain about the event venue when they begin sourcing but are willing to switch venues if offered an additional discount of 6% or more.
42%
Somewhat Certain
By analysing the overall sourcing experience, venues and hotels can see the importance of maintaining an excellent reputation and a strong digital presence.
A vast majority of planners are Somewhat Certain about the event venue with an additional 13% planners Not Certain about event venue, creating an opportunity for hotels to market themselves on the right digital platforms and influence the sourcing decision
13%
Not Certain
By analysing the overall sourcing experience, venues and hotels can see the importance of maintaining an excellent reputation and a strong digital presence. About 13% of planners are Not Certain about event choice at the start of the sourcing process however a majority of respondents said that they’re somewhat certain and are willing to switch venues if offered a discount of 6% or more
13%
Extremely Certain
By analysing the overall sourcing experience, venues and hotels can see the importance of maintaining an excellent reputation and a strong digital presence.
Only 13% planners said they are Extremely Certain about the event venue when they begin sourcing but are willing to switch venues if offered an additional discount of 10% or more.
At which stage during the sourcing process do you experience the most difficulty?
29%
Negotiating With The Venues
29% of the respondents are reporting that negotiating with the venue is the most difficult stage of the sourcing process. Hospitality professionals can improve this process by training sales staff on setting targets for faster response time on initial RFP and follow up emails, and ensuring transparent and accurate pricing
16%
Comparing the Proposals
16% of the respondents said comparing the proposals is the most difficult stage of the sourcing process. Hospitality professionals can improve this process by training sales staff to provide clear and detailed answers to all fielded questions, and ensuring transparent and accurate pricing.
24%
Researching Venues
24% of the respondents are reporting that researching venues is the most difficult stage of the sourcing process.
More than 30% planners said they use online search engines or online sourcing tools for sourcing. Hospitality professionals can improve this process by making sure their property is visible at the right place at the right time.
Which element do you think hotels could most improve when responding to your RFPs?
Thoroughness was the second highest issue in the 2018 report as per planners, however, this year it ranks third behind Trustworthiness and Speed.
Although it has slipped through the ranks, it still remains as the top three areas upon which hoteliers should focus on.
Although it has slipped through the ranks, it still remains as the top three areas upon which hoteliers should focus on.
Thoroughness was the second highest issue in the 2018 report as per planners, however, this year it ranks third behind Trustworthiness and Speed.
Although it has slipped through the ranks, it still remains as the top three areas upon which hoteliers should focus on.
Although it has slipped through the ranks, it still remains as the top three areas upon which hoteliers should focus on.
Speed was the third highest issue in the 2019 report as per planners, however, this year it has moved to top spot with 46% citing it as a top issue.
Response time to an RFP is critical and in some cases can be the deciding factor to award business
Speed was the third highest issue in the 2019 report as per planners, however, this year it has moved to top spot with 46% citing it as a top issue.
​Response time to an RFP is critical and in some cases can be the deciding factor to award business
Trustworthiness in meeting expectations has moved down to second spot with a reduction of 6% from 2018. Although it has slipped through the ranks, it still remains as the top three areas upon which hoteliers should focus on.
Trustworthiness in meeting expectations has moved down to second spot with a reduction of 6% from 2018. Although it has slipped through the ranks, it still remains as the top three areas upon which hoteliers should focus on.
14%
Availability of Preffered Dates
10%
The Unique Atmosphere of Venue
This shares the stage with Customer Service as the fourth most important feature that influences a planners decision to book a venue.
23%
Venue Cost
Venue Cost is the most important feature for planners when it comes to booking a venue.
It was ranked at the second spot last year, but has inched its way up the ladder becoming the most crucial factor which influences the planners decision.
10%
Customer Service
Customer Service goes a long way and our planners rate it the same way. It is the fourth most important feature that influences a planners decision while booking a venue.
This also happens to be in easy win since this is totally controlled by internal factors and can be easily improved by hoteliers.
21%
Venue Location
Location of the venue is the second most important feature that influences a planners decision of choosing a venue. It was ranked as the most important feature in our 2017 report, however it has slipped one spot to come second.
26%
Bad Experience with Booking Process
APAC planners are finding that booking processes have made significant progress. In this year’s report, 12% of respondents cited a bad experience during booking as a factor preventing their return to a venue, compared with 39% last year. However, it is still the third-most-cited reason, meaning hotels need to do more to streamline their processes and ensure transparency in their interactions with planners.
40%
Professionalism/ Responsiveness of Hotel Sales Staff
This is the most important factor that prevents planners from returning to a venue. It was the third highest factor in our 2017 report, however, in 2018 this is the most important factor. It’s the biggest opportunity for hoteliers to win repeat planners since this factor is not dependent on any external stimulant for improvement.
APAC planners are finding that booking processes have made significant progress. In this year’s report, 26% of respondents cited a bad experience during booking as a factor preventing their return to a venue, compared with 39% last year. However, it is still the third-most-cited reason, meaning hotels need to do more to streamline their processes and ensure transparency in their interactions with planners.
Venue Cost is the second most important factor that stops a planner to return to a venue. Giving competitive quotes increases a hoteliers chance of winning the business and makes it easier for planners to consider returning to the venue.
40%
Professionalism/ Responsiveness of Hotel Sales Staff
This is the most important factor that prevents planners from returning to a venue. It was the third highest factor in our 2017 report, however, in 2018 this is the most important factor. It’s the biggest opportunity for hoteliers to win repeat planners since this factor is not dependent on any external stimulant for improvement.
31%
Venue Cost
Venue Cost is the second most important factor that stops a planner to return to a venue. Giving competitive quotes increases a hotelier's chance of winning the business and makes it easier for planners to consider returning to the venue.
APAC planners are finding that booking processes have made significant progress. In this year’s report, 26% of respondents cited a bad experience during booking as a factor preventing their return to a venue, compared with 39% last year. However, it is still the third-most-cited reason, meaning hotels need to do more to streamline their processes and ensure transparency in their interactions with planners.
Venue Cost is the second most important factor that stops a planner to return to a venue. Giving competitive quotes increases a hoteliers chance of winning the business and makes it easier for planners to consider returning to the venue.
26%
Bad Experience with Booking Process
APAC planners are finding that booking processes have made significant progress. In this year’s report, 12% of respondents cited a bad experience during booking as a factor preventing their return to a venue, compared with 39% last year. However, it is still the third-most-cited reason, meaning hotels need to do more to streamline their processes and ensure transparency in their interactions with planners.
31%
Venue Cost
Venue Cost is the second most important factor that stops a planner to return to a venue. Giving competitive quotes increases a hoteliers chance of winning the business and makes it easier for planners to consider returning to the venue.
APAC planners are finding that booking processes have made significant progress. In this year’s report, 26% of respondents cited a bad experience during booking as a factor preventing their return to a venue, compared with 39% last year. However, it is still the third-most-cited reason, meaning hotels need to do more to streamline their processes and ensure transparency in their interactions with planners.
Venue Cost is the second most important factor that stops a planner to return to a venue. Giving competitive quotes increases a hoteliers chance of winning the business and makes it easier for planners to consider returning to the venue.