How Do You Stack Up?

Take our interactive quiz to see how your answers compare to the hundreds of other meeting and event professionals who shared their own ways of capturing and using event data to harness The Power of Live Events!

Start The Quiz!

Question 1/5

My organization is ______________ at tracking and connecting the data of attendees’ online digital actions (i.e. emails opened, webpages visited) & their physical event footprints (i.e. sessions attended, exhibitors visited).

Moderately Effective

Moderately Effective

Very Effective

Very Effective

Somewhat Effective

Somewhat Effective

Not At All Effective

Not At All Effective

Moderately Effective

20%

Very Effective

25%

Somewhat Effective

34%

Not at All Effective

20%

Moderately Effective

20%

Very Effective

25%

Somewhat Effective

34%

Not at All Effective

20%

Moderately Effective

20%

Very Effective

25%

Somewhat Effective

34%

Not at All Effective

20%

Moderately Effective

20%

Very Effective

25%

Somewhat Effective

34%

Not at All Effective

20%

NEXT QUESTION

Question 2/5

The data I collect pre-event is most important for….

Marketing Messaging/Targeting

Marketing Messaging/Targeting

Audience Demographic Analysis

Audience Demographic Analysis

Improving Attendee Experience

Improving Attendee Experience

Attendance Forecasting

Attendance Forecasting

Marketing/MessagingTargeting

56%

Audience Demographic Analysis

43%

Improving Attendee Experience

51%

Attendance Forecasting

65%

Marketing/MessagingTargeting

56%

Audience Demographic Analysis

43%

Improving Attendee Experience

51%

Attendance Forecasting

65%

Marketing/MessagingTargeting

56%

Audience Demographic Analysis

43%

Improving Attendee Experience

51%

Attendance Forecasting

65%

Marketing/MessagingTargeting

56%

Audience Demographic Analysis

43%

Improving Attendee Experience

51%

Attendance Forecasting

65%

NEXT QUESTION

Question 3/5

I learn the most about my attendees on-site through….

Social Media Activity

Social Media Activity

Mobile Event App Polling & Surveys

Mobile Event App Polling & Surveys

Traditional Registration Desk

Traditional Registration Desk

Attendee Movement Tracking

Attendee Movement Tracking

Social Media Activity

32%

Mobile Event App Polling & Surveys

23%

Traditional Registration Desk

71%

Attendee Movement Tracking

9%

Social Media Activity

32%

Mobile Event App Polling & Surveys

23%

Traditional Registration Desk

71%

Attendee Movement Tracking

9%

Social Media Activity

32%

Mobile Event App Polling & Surveys

23%

Traditional Registration Desk

71%

Attendee Movement Tracking

9%

Social Media Activity

32%

Mobile Event App Polling & Surveys

23%

Traditional Registration Desk

71%

Attendee Movement Tracking

9%

NEXT QUESTION

Question 4/5

I mainly use data from the event to….

Plan future events

Plan futureevents

Follow-up marketing communications

Follow-up marketing communications

Info for Sales Follow-Up

Info for Sales Follow-Up

Data for partners, sponsors, exhibitors

Data for partners, sponsors, exhibitors

Plan future events

67%

Follow-up marketing communications

58%

Info for Sales Follow-Up

48%

Data for partners, sponsors, exhibitors

32%

Plan future events

67%

Follow-up marketing communications

58%

Info for Sales Follow-Up

48%

Data for partners, sponsors, exhibitors

32%

Plan future events

67%

Follow-up marketing communications

58%

Info for Sales Follow-Up

48%

Data for partners, sponsors, exhibitors

32%

Plan future events

67%

Follow-up marketing communications

58%

Info for Sales Follow-Up

48%

Data for partners, sponsors, exhibitors

32%

NEXT QUESTION

Question 5/5

Before my largest event, I begin to engage attendees _________ in advance.

1-3 months

1-3 months

4-5 months

4-5 months

6+ months

6+ months

Year-Round

Year-Round

1-3 months

40%

4-5 months

12%

6+ months

35%

Year-Around

11%

1-3 months

40%

4-5 months

12%

6+ months

35%

Year-Around

11%

1-3 months

40%

4-5 months

12%

6+ months

35%

Year-Around

11%

1-3 months

40%

4-5 months

12%

6+ months

35%

Year-Around

11%

FINISH

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