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What would event success look like to you?
Revenue generated
$ value of pipeline created
# of event attendees
Attendee satisfaction
How do you track the revenue generated from your event?
Leveraging the right event technology
Appointments with customers and prospects
Number of RFIs generated
None of the above
What intangible benefits do you currently get from your events?
Customer engagement
Brand awareness
Employee engagement
Brand equity
How do you currently share event reporting with your internal stakeholders?
Event technology
Excel spreadsheets
Marketing tools & apps
