What would event success look like to you?

Revenue generated

$ value of pipeline created

# of event attendees

Attendee satisfaction

How do you track the revenue generated from your event?

Leveraging the right event technology

Appointments with customers and prospects

Number of RFIs generated

None of the above

What intangible benefits do you currently get from your events?

Customer engagement

Brand awareness

Employee engagement

Brand equity

How do you currently share event reporting with your internal stakeholders?

Event technology

Excel spreadsheets

Marketing tools & apps

Manually