Why Mobile
Event App ROI
is B.S.
Many try to draw a straight line between mobile event apps and a positive financial return. But the truth is far more complicated (and compelling).
Before we dive into Mobile Event App ROI, first a question
What is the ROI of coffee?
(please choose a response above)
Yup!
Coffee is a must and keeps attendees happy and engaged. But consider this.
Food and beverage makes up 33% of an event’s expenses. The ROI goes far beyond dollars and cents.1
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The Limits of Historic ROI Formulas
Many try to draw a straight line from investment to return.
Print Cost Savings
Sponsorships
Efficiencies
The ROI of
Your Mobile
Event App
While formulas like this are useful, they shortchange your big picture ROI.
The Big Picture ROI:
Why Do you
Actually
Put on Events?
(please choose a response above)
You're Not Alone!
For most event producers and attendees, Connection is what they want from events. Connection to your brand. To peers and colleagues. To the industry at large.
The Connections We Hope to Make
of planners say their top event goal is increasing sales.2
of attendees come to connect to professional development, industry trends and networking.
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Mobile Event Apps Are How We Connect
Let's see if you know how much people truly connect with mobile apps.
Nomophobia
The fear of being without a smartphone
What percentage of people suffer from this?
(please choose a response above)
Crazy Addicted.
More than 40% suffer from nomophobia!
Mobile is how we connect to prospects, content, and each other.
of attendees, aware of the opportunity, chose to download the mobile app offered.3
of event professionals said using an event app had a positive impact on attendee satisfaction, a key metric.4
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Connection
The New Path to Mobile Event App ROI
We Consume Content on Mobile 
We Consume Content on Mobile
89%
of time spent on content & media is through mobile apps.5
Finding Relevant Content at Events is Stressful
Finding Relevant Content at Events is Stressful
50%
of attendees call events stressful – especially finding relevant sessions. 3 What’s worse, 95% of customers tell others about a bad experience.
Yet Attendees Crave Access to Content
Yet Attendees Crave Access to Content
56%
come to events for professional development, networking & industry trends. The right app makes finding content easy.
They Also Crave Connection to Each Other
They Also Crave Connection to Each Other
75%
come to events for in person networking opportunities3
This Connection Builds Brand Equity
This Connection Builds Brand Equity
A survey of 4,500 U.S. consumers found a direct correlation between a great customer experience and loyalty.6
And Brand Loyalty
And Brand Loyalty
Loyal customers spend 10X more than new ones.
It’s Also What Drives Positive Referrals
It’s Also What Drives Positive Referrals
90%
of positive referrals come from your highest value, most loyal customers.7
Are you Enabling the Mobile Connection?
Does your Mobile Event App deliver the must haves?
How well does your Mobile Event App connect you, and your attendees, to the things you and they care about?
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Learn how to drive attendee engagement through gamification
Download Chapter 4 on Gamification of the App(le) Pie eBook
The Real ROI of Mobile Event Apps:
Connection to Your Brand
Mobile is how we all connect.
Mobile Event Apps are an event essential. Just like coffee.
Download The Event Effect
A 2016 study revealing what attendees truly want in a Mobile Event App experience.
