Why Mobile 
Event App ROI 
is B.S.

Many try to draw a straight line between mobile event apps and a positive financial return. But the truth is far more complicated (and compelling).  

Before we dive into Mobile Event App ROI, first a question

What is the ROI of coffee? 

(please choose a response above)

Yup!

Coffee is a must and keeps attendees happy and engaged. But consider this.

Food and beverage makes up 33% of an event’s expenses. The ROI goes far beyond dollars and cents.1

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The Limits of Historic ROI Formulas

Many try to draw a straight line from investment to return.

Print Cost Savings

Sponsorships

Efficiencies

The ROI of
Your Mobile
Event App

While formulas like this are useful, they shortchange your big picture ROI.

The Big Picture ROI: 

Why Do you 

Actually

Put on Events?

(please choose a response above)

You're Not Alone!

For most event producers and attendees, Connection is what they want from events. Connection to your brand. To peers and colleagues. To the industry at large.

The Connections We Hope to Make

of planners say their top event goal is increasing sales.2

of attendees come to connect to professional development, industry trends and networking.

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Mobile Event Apps Are How We Connect

Let's see if you know how much people truly connect with mobile apps.

Nomophobia

The fear of being without a smartphone

What percentage of people suffer from this?

(please choose a response above)

Crazy Addicted.

More than 40% suffer from nomophobia!

Mobile is how we connect to prospects, content, and each other.

of attendees, aware of the opportunity, chose to download the mobile app offered.3

of event professionals said using an event app had a positive impact on attendee satisfaction, a key metric.4

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Connection

The New Path to Mobile Event App ROI

We Consume Content on Mobile Arrow

We Consume Content on Mobile

89%

of time spent on content & media is through mobile apps.5

Finding Relevant Content at Events is Stressful Arrow

Finding Relevant Content at Events is Stressful

50%

of attendees call events stressful – especially finding relevant sessions. 3 What’s worse, 95% of customers tell others about a bad experience.

Yet Attendees Crave Access to Content Arrow

Yet Attendees Crave Access to Content

56%

come to events for professional development, networking & industry trends. The right app makes finding content easy.

They Also Crave Connection to Each Other Arrow

They Also Crave Connection to Each Other

75%

come to events for in person networking opportunities3

This Connection Builds Brand Equity Arrow

This Connection Builds Brand Equity

A survey of 4,500 U.S. consumers found a direct correlation between a great customer experience and loyalty.6

And Brand Loyalty Arrow

And Brand Loyalty

Loyal customers spend 10X more than new ones.

It’s Also What Drives Positive Referrals Arrow

It’s Also What Drives Positive Referrals

90%

of positive referrals come from your highest value, most loyal customers.7

Are you Enabling the Mobile Connection?

Does your Mobile Event App deliver the must haves? 

How well does your Mobile Event App connect you, and your attendees, to the things you and they care about?

Event Pro’s Top 3 Most Important Mobile Event App Attributes8

Support
97%
Service & Reliability
95%
Customer Service
88%
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Attendee’s Top 5 “Must Have” Mobile Event App Features3

Schedule
92%
Session Info
88%
Notifications
83%
Maps
52%
Speaker Info
56%

The Real ROI of Mobile Event Apps:
Connection to Your Brand

Mobile is how we all connect.

Mobile Event Apps are an event essential. Just like coffee.

Download The Event Effect

A 2016 study revealing what attendees truly want in a Mobile Event App experience.