HOW APPEALING IS YOUR VENUE TO EVENT PLANNERS?

Are you the ideal venue for meeting planners?

The meetings and events industry is a lot different from how it was in 2019; the traditional competitive set is changing and your buyers have new needs, priorities and challenges. So, how does your hotel or venue compare to what event planners are looking for?


Find out by completing 6 simple questions and receive a 15 GBP/EUR voucher of your choice*.

*Please note you will only receive a voucher if you are an eligible hospitality professional

Let's Play

What is your average response time for an RFP?

Planners expect their hotel partners to be quick when it comes to replying to RFPs. In fact, more than 2/3 of all RFPs sent through the Cvent Supplier Network are awarded to one of the first two respondents.

Hotels that are short on staff can speed up the RFP response process by using technology. From automatically scoring incoming leads, to providing smart default responses, technology can help you accelerate your processes and get ahead of your competitors.

Source: Cvent 2021  Planner Sourcing Report: Europe Edition and Cvent Supplier Network proprietary data

Next Question

How capable is your venue of hosting hybrid events?

Although planners are tentatively returning to in-person, hybrid will help them pivot and adapt to changing travel/COVID-19 regulations. Becoming Hybrid Event Certified will make you stand out even more!

Planners are busy! It’s clear from the data that all three event formats, in-person, virtual and hybrid are essential for unpredictable times. While 80% said that they are organising in-person events, 46% of that number said that they’re organising hybrid events, a blend of in-person and virtual. In addition, 48% said that they’re organising virtual events.

Source: Cvent 2021  Planner Sourcing Report: Europe Edition  and Cvent Supplier Network proprietary data

Next Question

Do you currently offer virtual site visits?

Planners need a way to view event space if they can’t attend in person through tools such as 3D room diagramming or rendering technology.

When asked what top five elements provided by a venue would influence their venue sourcing decision for their in-person events, 31% cited virtual site visits. While planners may be sourcing for in-person, it may not always be possible for them to view the event space in-person, especially if the venue is abroad.

Source: Cvent 2021  Planner Sourcing Report: Europe Edition and Cvent Supplier Network proprietary data

Next Question

How do you give planners confidence in your venue’s safety protocols?

When asked to choose up to three of the biggest changes planners will make to their in-person events compared to pre-pandemic, 45% said enhancing safety precautions (e.g., on-site testing and social distancing protocols).

Make sure your messaging checks the box on safety protocols and promotes your property’s commitment to a healthy environment. From there, it’s about reassuring event professionals that you can be a strong and proactive partner in their hybrid event development. On sourcing channels like the Cvent Supplier Network (CSN), ensure that your hybrid capability is clearly promoted — that includes interactive floor plans, technology, and AV capabilities.

Source: Cvent 2021  Planner Sourcing Report: Europe Edition and Cvent Supplier Network proprietary data

Next Question

Is your venue capable of configuring and designing bespoke room layouts in real-time with planners?

When asked what elements provided by a venue would influence their venue sourcing decisions for their in-person events, 28% said event space layout and 27% said room design and configuration tools to build better, safer set ups.

Planners’ focus on room design and configuration and event space layout suggests that hotels and venues may want to invest in collaborative event diagramming technology so they can work with planners to tailor their space for in-person and hybrid events. Ultimately, event professionals want to be reassured that your meeting space will allow for everything they need to create an enjoyable experience for both in-person and virtual attendees.

Source: Cvent 2021  Planner Sourcing Report: Europe Edition and Cvent Supplier Network proprietary data

Next Question

How do you manage your room blocks?

Planners are more and more reliant on technology to source and organise events, and the same is true for managing room blocks! Event planners are tired of the endless back and forth needed when using spreadsheets, and want to make their life easier when dealing with hotels.

In-house room blocking tools or software help automate the whole process and makes the experience flawless for planners and hotels, but also for event guests: Using stunning booking pages, guests enjoy a simplified booking experience and can customise their stays.

Source: Cvent 2021  Planner Sourcing Report: Europe Edition and Cvent Supplier Network proprietary data

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