The information you have can be used to benefit the attendees now more than ever. You’ve already gathered valuable attendee insights – and you aren’t done yet. By tracking attendees throughout the event, you end up with a treasure trove of information.
Without onsite tracking, your attendees become ghosts.
Outside of showing up at the registration desk, you really don’t know what they did, where they went, or what they liked (or what they didn’t like). Attendee tracking is key to personalization.
The Experience
You want to gather information, not so you can spam their email, but so you can make their life easier, and make the event experience more enriching. During your event, you’re able to create individual moments that add up to create a seamless experience. You provide relevant content and compelling interactions. Without personalization, your cookie-cutter event will fall flat.
Numbers can be daunting. But with technology-aided data and analytics reporting, all the numbers you need are in one place. From the number of attendees to the most visited booth, this is home base. Your data is your critical to success.
You’ll use your mobile event app reporting to gather information about the app, but also information about the event. You’ll get engagement and adoption rates, as well as a place to house surveys, agendas, live polling, real-time session feedback, attendee information, and more.
Lead tracking gives attendees and exhibitors the power when it comes to networking. It proves the ROI of attending by providing clear information about leads and ensures that attendees are only given information they want, rather than being mass emailed after the event by an exhibitor.
Social media allows attendees to reveal their true thoughts. Your attendees will be typically be blunter on social than they will be in person. Tracking social media will give you an indication of event success and allow you to reach out to attendees and right any wrongs or encourage brand ambassadors to keep sharing.
Your session tracking data will show up in data and analytics and give you all the information you need to know about attendance. Attendees vote with their feet. This data will clearly show you what content does and doesn’t resonate with attendees overall and individually.
Trust me, you want to know where your attendees go. RFID tracking shows you what attendees like and dislike – no need to ask. It gives a clear picture of onsite bottlenecks and successes.