Conference
Trade show
VIP event
Product launch
or showcase
Training workshop
User group
Seminar
Networking event
More than 50
100 - 500
500 - 2,500
2,500 - 10,000
2,500 - 10,000
More than 10,000
In-person only
In-person and virtual
Increase brandawareness
Increase customer ormember engagement
Improve product
knowledge and adoption
Drive revenue
Drive revenue
Employee education
and training
Increase employee engagement and retention
Execute more efficiently
Increase registrations
and attendance
Improve attendee experienceand engagement
Drive revenue
Drive revenue
Prove event ROI or value
Yes
No
Yes
No