For many planners and marketers, check-in could be the last you hear of your attendees. Then poof, they immediately become “the unknown.” What we’re getting at here are “ghost attendees.” This is a problem.

You need to know as much as you can about your attendees to deliver rich, engaging event experiences to keep them coming back for more. Letting them “ghost” you is bad for everyone. The good news is that there’s a way to tap into their behavior to get to know them better, and it’s pretty easy to accomplish.

So, get ghost-busting by checking out our infographic!

From Ghostly Apparitions to Digital Footprints

The truth is, your attendees aren’t ghosts at all. Far from it. They’re leaving digital footprints wherever they go. If you’re not paying attention to their behavior, you’re not alone!

75%

Feel their organization is missing out on building and using full attendee prospect profiles that integrate a wider range of attendee data.

75% is a frightening statistic, but don’t be scared off!

Registration is where you can capture the basic information that will be the foundation of your attendee profile

Full contact information

Industry sector
or segment

Product and
service interest

Decision-making level

Interest in meetings with
partners and sales reps

Answers to
sales-qualifying questions

Event session learning
selections/preferences

Social media handles
and screennames

Interest in
attending other events

Timeline of
buying interest

Budget

Additional co-worker
contacts

We asked event professionals how important it is to get to know
the ghosts that haunt their meeting rooms, and here's how they responded:

47%

Extremely important, critical

34%

Very

12%

Important

5%

Somewhat

2%

Not

91% of people keep their phones within 3 feet of themselves 24 hours/day, 365 days/yr.

True

False

85% of people say they couldn't go a single day without their mobile device.

True

False

91%

of people keep their phones within 3 feet of themselves 24 hours/day, 365 days/yr.

Morgan Stanley & TIME

85%

of people say they couldn't go a single day without their mobile device.

Morgan Stanley & TIME

According to data from MPI (Meeting Professional International)

using an event app to survey attendees can increase response rates by up

WITHOUT
APP

103%

WITH
APP

What’s truly terrifying is the fact that some event planners still haven’t made the move to mobile event apps.

Mobile apps help you interact with your attendees, before, during, and after your event—helping you take in-app behavior data and adjust event particulars based on attendee preferences.

What Happens Onsite, Doesn’t Have To Stay Onsite

Ghost-busting data abounds if you have the right tools to capture it! With this info, your ghost attendees will become more transparent—and that’s actually a good thing! Which means you can use your newfound data to improve your events, and power-up their experiences.

DATA TO COLLECT

Registration data
Session attendance
Session ratings and feedback
On-site surveys
Social media activity
Networking event attendance
Exhibit hall traffic and meetings
Mobile event app usage

HOW IT HELPS

Planning future events
Event success management
Follow-up marketing communications
Marketing future events
Improving attendee experience
Information for sales follow-up
Customer research/market analysis
Data for sponsors / partners / exhibitors

DATA TO COLLECT

Registration data
Session attendance
Session ratings and feedback
On-site surveys
Social media activity
Networking event attendance
Exhibit hall traffic and meetings
Mobile event app usage

HOW IT HELPS

Planning future events
Event success management
Follow-up marketing communications
Marketing future events
Improving attendee experience
Information for sales follow-up
Customer research/market analysis
Data for sponsors / partners / exhibitors

Keep It Going Beyond The Registration Desk

On-demand badging with QR codes can help make busting your ghost attendees easier. These RFID badges play a key role in rooting out spectral activity. Utilize this checklist to see what you should be gathering to get a clear picture of your attendees:

Ghost-Attendee Busting Checklist

EVENT ATTENDANCE

Sessions attended

RFID Tracking

Booths Visited

One-On-One Meetings Attended

Event Attendance

Real-Time Event Surveys

Social Media Engagement

Interaction Patterns

SESSIONS ATTENDANCE

Breakout Sessions

General Sessions

Networking Sessions

Check-In and
Check-Out Session Times

RFID TRACKING

Collect attendee behavior
as they navigate through your event

BOOTHS VISITED

Duration of time at a booth

Leads scanned

Product interests

ONE-ON-ONE MEETINGS

Attended one-on-one meetings

INTERACTION PATTERNS

Tracking interaction patterns

SOCIAL MEDIA

Twitter Interactions

Facebook Interactions

LinkedIn Interactions

ENGAGEMENT

Score engagement based on above

This information not only helps you understand your attendees better, it benefits them in the long run, i.e. your future conferences, trade shows, and meetings. You can utilize the data to customize follow-up strategies, build more relevant events, and increase ROI.

Bringing It All Together

Capture attendee journey data

Build a complete picture of your attendees

Execute personalized sales and marketing follow-up

What does this all lead to?

DRIVE HIGHER ROI
SHORTEN SALES CYCLE
AND ENGAGEMENT CYCLES
IMPROVE ATTENDEE
SATISFACTION

The quickest way to transform your events from eerie locales to bustling meeting spaces is to eliminate the possibility of ghostly attendees haunting your hallways, education sessions, and trade show floors. Once you’ve collected data surrounding your events, you’ll know more about your attendees with this newfound data at your disposal. Consolidate your data, push it to a CRM or your marketing automation system, and your ghosts will disappear forever. Create meaningful follow-up conversations through personalized marketing communications that interest, engage, and ultimately thrill your attendees.

Learn more about identifying buying signals at live events here.

855.970.1273
https://www.cvent.com/

Are Your Meetings & Events Haunted by Ghost Attendees?

It’s true: Your events may be haunted.

So, get ghost-busting by checking out our infographic!

From Ghostly Apparitions to Digital Footprints

75%

Feel their organization is missing out on building and using full attendee prospect profiles that integrate a wider range of attendee data.

Registration is where you can capture the basic information that will be the foundation of your attendee profile

We asked event professionals how important it is to get to know
the ghosts that haunt their meeting rooms, and here's how they responded:

47%

34%

12%

5%

2%

91% of people keep their phones within 3 feet of themselves 24 hours/day, 365 days/yr.

85% of people say they couldn't go a single day without their mobile device.

91%

85%

using an event app to survey attendees can increase response rates by up

103%

What’s truly terrifying is the fact that some event planners still haven’t made the move to mobile event apps.

What Happens Onsite, Doesn’t Have To Stay Onsite

DATA TO COLLECT

HOW IT HELPS

DATA TO COLLECT

HOW IT HELPS

Keep It Going Beyond The Registration Desk

Ghost-Attendee Busting Checklist

Bringing It All Together

Capture attendee journey data

Build a complete picture of your attendees

Execute personalized sales and marketing follow-up

What does this all lead to?

SHARE

ABOUT OUR COMPANY

OUR LOCATION

Are Your Meetings & Events Haunted by Ghost Attendees?

It’s true: Your events may be haunted.

So, get ghost-busting by checking out our infographic!

From Ghostly Apparitions to Digital Footprints

75%

Feel their organization is missing out on building and using full attendee prospect profiles that integrate a wider range of attendee data.

Registration is where you can capture the basic information that will be the foundation of your attendee profile

We asked event professionals how important it is to get to know the ghosts that haunt their meeting rooms, and here's how they responded:

47%

34%

12%

5%

2%

91% of people keep their phones within 3 feet of themselves 24 hours/day, 365 days/yr.

85% of people say they couldn't go a single day without their mobile device.

91%

85%

using an event app to survey attendees can increase response rates by up

103%

What’s truly terrifying is the fact that some event planners still haven’t made the move to mobile event apps.

What Happens Onsite, Doesn’t Have To Stay Onsite

DATA TO COLLECT

HOW IT HELPS

DATA TO COLLECT

HOW IT HELPS

Keep It Going Beyond The Registration Desk

Ghost-Attendee Busting Checklist

Bringing It All Together

Capture attendee journey data

Build a complete picture of your attendees

Execute personalized sales and marketing follow-up

What does this all lead to?

SHARE

ABOUT OUR COMPANY

OUR LOCATION

We asked event professionals how important it is to get to know
the ghosts that haunt their meeting rooms, and here's how they responded: