The Power of Personalization

Personalization provides your attendees the ultimate event experience.
 

Attendees want an experience tailored to their wants and needs – no more cookie-cutter, planned-for-the-masses events. We need to start changing up the way we plan.
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Take this short, 2 minute quiz to test your knowledge on the power of personalization.

Value
Create an event that brings value to every attendee.
Technology
Event technology can make personalization possible.
Customization
Customization takes the event experience to the next level.
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BEFORE THE EVENT
A great event website set on personalization should...
Have a pop-up asking for basic contact information
Encourage attendees to call in for more information
Contain no event information
Be ungated
Select a choice to start
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BEFORE THE EVENT
Where do you gather attendee information before the event?
Pre-event surveys
Registration forms
Telemarketing robocalls
Social media
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BEFORE THE EVENT
How do you use personalization before an event?
By sending emails with the attendee name
Send a post-event survey
Send physical invitations to prospective attendees
Purchase prospect information through thrid parties
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DURING THE EVENT
Onsite, when you don’t track where attendees go, what do they become?
Zombies
Ghosts
Vampires
Wizards
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DURING THE EVENT
Attendees can build these and use them onsite.
Personalized agendas
Motorized event floor transportation
Unique badge graphics
Personal SWAG bags
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DURING THE EVENT
Birds of a Feather in the event world refers to…
Networking sessions grouping attendees with common interests
Presentations given that are alike in subject matter
Similar companies exhibiting at the event
Events held on the same date
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AFTER THE EVENT
This is the most important tool, post-event, to gather attendee information and thoughts.
Social media
Post-event online survey
Cold calls
Snail mail
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AFTER THE EVENT
Post-event, you want to make attendees feel…
Nostalgic
Ambivalent
Hungry
Surprised
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AFTER THE EVENT
How is personalization possible at scale?
With technology and automation
Hiring a staff of contractors
Multiple event planners working together on one event
Mirroring larger companies’ best practices
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