Nowadays, there is a website for everything under the sun. From products to companies, to festivals and even flea markets selling obscure antiques. Why? Because the internet allows us to find information easily and quickly.
An event website is a key promotional tool that radically expands the reach of your event. It’s a tool that markets your event and makes life easier for attendees and organisers. Most events have websites, but when you get down to creating your website, how do you make yours stand out? How do you build an entire website from scratch that will attract the maximum people to your event?
You might think you know exactly how to build your website. You have the key points you are targeting, the speakers you want to promote, and how big the ‘Register Now’ button should be.
However, it’s important in the design process to remember one simple thing: websites are for the users, not for the designers. What you envision for the main page and what your prospective registrants need on the main page could differ. As you start to design the website, put yourself in the user’s shoes and keep their experience in mind.