Event Website Design

Why does your event need a website?

Nowadays, there is a website for everything under the sun. From products to companies, to festivals and even flea markets selling obscure antiques. Why? Because the internet allows us to find information easily and quickly.

An event website is a key promotional tool that radically expands the reach of your event. It’s a tool that markets your event and makes life easier for attendees and organisers. Most events have websites, but when you get down to creating your website, how do you make yours stand out? How do you build an entire website from scratch that will attract the maximum people to your event?

In this eBook, we’ll detail how to build, design, and manage your event website to create a user experience your attendees will love.

Websites are for the users,

not for the designers

You might think you know exactly how to build your website. You have the key points you are targeting, the speakers you want to promote, and how big the ‘Register Now’ button should be. 

However, it’s important in the design process to remember one simple thing: websites are for the users, not for the designers. What you envision for the main page and what your prospective registrants need on the main page could differ. As you start to design the website, put yourself in the user’s shoes and keep their experience in mind.


This eBook covers how to build and design an event website assuming that you already have chosen a website provider or builder tool. At the end of this book, we’ve included a bonus chapter that explains exactly how to build a website using Project Flex, Cvent’s drag-and-drop event website designer and registration tool.



Learn about the types of event websites, the elements of a web page, and what elements can be incorporated.
Read : Build



Three elements of design: typography, colour, and imagery. Learn how they convey the event theme, tone, and more.
Read : Design



An event website should be intuitive and functional. Gain an understanding of basic design principles.

Read : Principles


How To

No coding experience needed. Learn how to create a professional event website using a drag-and-drop site designer.
Read : How To