Pandemic or not, the size, scope, and rate of change in the event space demands a system that doesn’t just keep up, but one that stays ahead. Whatever your event type, format, size, or industry, it has never been more important to create a process and single source of truth to deliver event and attendee insights, and measure event performance and ROI.
The emergence of digital event types (virtual and hybrid) has resulted in an explosion of technologies and vendors. Evaluating, purchasing, onboarding, integrating and maintaining fragmented technologies kills efficiency, silos your data, and obscures your insights.
In fact, integrating multiple technologies to deliver the experience they wanted has been reported the most common pain reported by planners (Forrester 2021).
Create dynamic workflows that connect teams to meeting and event process.
Virtual, in-person, and hybrid capable technology is a must.
Event and attendee insights become clear when they’re in one place.
Saying: “Cohesion and collaboration are better than confusion and chaos” is just common sense. How can you scale your event program if you have different tech, data, processes and workflows for each one? Here are more, less intuitive reasons why it’s valuable to keep teams, tech and strategy optimized and aligned:
Creating an agile, scalable event marketing channel starts with leading event technology.
Use Cvent’s Event Marketing and Management Platform to:
Deliver one source of truth for your events
Create a standard and consistent means to analyze engagement points across any event type
Build scalable and efficient workflows, templates, and process approvals that can serve large, global teams
Flex your technology to serve multi-type and format for the entire channel
Take charge of budgeting and track costs
“Cvent allowed us to scale up and produce more events efficiently…I really feel like Cvent is the DNA of our events program.”
- Kim Scott, Senior Regional Marketing Manager
Attract and convert larger audiences while capturing their attention with captivating, insight-driven experiences.
Transform event engagement data into insights that quickly convert into revenue potential.
Discover the building blocks you need to craft engaging experiences across your total event program.
Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes. We help organizations plan and market events, execute onsite, engage audiences, and measure and analyze results.